The Role:

Trek Labs, Inc (DBA Backpack Exchange) is looking to hire an Institutional Sales Manager to work remotely from anywhere in the United States. The Institutional Sales Manager will drive revenue growth through strategic client acquisition and relationship management. The responsibilities will include:

1. Client Acquisition and Relationship Management:
   • Identify and target potential institutional clients including market makers, family offices, and proprietary trading firms.
   • Develop and execute a comprehensive sales strategy to onboard new institutional clients.
   • Build and maintain strong relationships with existing clients, ensuring high levels of satisfaction and retention.
   • Conduct in-depth client needs analysis and present tailored solutions to meet their specific requirements.
2. Market and Industry Analysis:
   • Stay updated on industry trends, regulatory developments, and competitive landscape within the cryptocurrency and digital assets market.
   • Identify market insights to inform product development and create marketing strategies.
3. Sales Strategy and Execution:
   • Develop and implement strategic sales plans to achieve and exceed revenue targets.
   • Lead marketing and product teams to create compelling sales collateral and presentations.
   • Represent the company at industry conferences, events, and webinars to promote our services and enhance brand visibility.
4. Regulatory Compliance:
   • Ensure all sales activities comply with relevant regulations and internal policies.
   • Work closely with compliance and legal teams to stay abreast of regulatory changes and ensure clients are informed and compliant.
5. Reporting and Analysis:
   • Track and report on key sales metrics, providing regular updates to senior management.
   • Use data and analytics to measure sales performance and identify areas for improvement.
   • Prepare and present detailed sales forecasts and progress reports.

You are:

This position requires a bachelor’s degree in Business Administration, Marketing or a related field. The successful candidate must also have two (2) years of marketing or business strategy management experience in the cryptocurrency exchange industry, which includes two (2) years of experience in the following:

• Onboarding new clients and maintaining relationships with trading clients;
• Working with design, product, and engineering teams to enhance user onboarding experience;
• Designing and implementing marketing strategy involving multiple channels, including Public Relations (PR), Search Engine Optimization (SEO), and paid acquisition such as Google Ads and Facebook Ads;
• Leading institutional business development efforts and developing programs to increase volumes and liquidity;
• Managing internal data reporting for KPI tracking as well as decision making; and
• Developing dashboards on Tableau.

What you’ll get:

• Ownership of work. We’re looking for owners and executors.
• A fast-paced environment.
• Flexible working hours & hybrid schedule.